Analytics

Once a flow is live, the Analytics tab shows how people move through it: how many start, how many finish, and where they drop off. It updates as your users interact with the flow, so you can tell whether an onboarding tour is landing or losing people halfway.

Pick a flow from the list on the left, and its numbers appear on the right.

The three headline numbers

Started is how many people saw the first step of the flow. This is your baseline: everyone who got far enough to see anything.

Completed is how many people reached the end and finished the flow, rather than dismissing it partway.

Completion rate is simply completed divided by started, as a percentage. It is the single number that tells you whether the flow works. A low rate means people begin but do not finish, which usually points at a step that confuses them or a flow that runs too long.

Every one of these counts distinct people, not events. If the same visitor sees the first step three times, they count once. Tracya identifies a visitor by a random ID stored in their browser, never by anything personal, so these numbers reflect people without ever knowing who they are.

The step funnel

Below the headline numbers, the Step funnel breaks the flow down step by step. Each bar shows how many distinct people reached that step, from the first to the last.

Read it top to bottom. The first step matches your Started count, and each step after it is usually a little lower, because some people leave as the flow goes on. A gentle taper is normal. A sharp drop at one particular step is the useful signal: that is where you are losing people, and the step just before the cliff is the one to look at. Maybe its wording is unclear, maybe it points at something people do not care about, maybe the flow simply ran long enough that they gave up there.

The funnel is the part worth watching over time. The headline rate tells you if a flow works; the funnel tells you where to fix it.

What is and is not collected

Tracya's analytics are deliberately thin. For each step, the widget records that an anonymous browser ID reached it, and nothing else. There are no names, no emails, no IP-based profiles, no cross-site tracking, no cookies used for analytics. The visitor ID is a random value that lives only in that browser's local storage, scoped to your project, and it means nothing outside it.

This is enough to build the funnel you see and no more, which is the point. Your users get onboarding without being tracked, and you get the numbers you need to improve it without carrying any personal data.